After a group discussion, we finally came up with a short-list of 3 possible titles! They are: Dead On Time, May Seventeenth, Deadline. We then asked our class to take a poll of which name they thought was best for our film because they are the age of our target audience, therefore a great source of feedback.
After they had voted, we had a class discussion about their votes. The feedback we got from the three names was that Dead on Time is quite cheesy which is not the impression we want to give of our trailer. May Seventeenth got mixed reactions, but in the end the majority voted that it wouldn't be obvious that our film was of the horror genre, it didn't have any scary implications. So our winner, and the title of of film is Deadline. This is because it is ambiguous and it cleverly relates to the theme of time. Also the word 'dead' clearly relates to horror, however it's more subtle because there is another meaning to the word deadline. Our title 'Deadline' is a homonym which means that it has two different meanings.
We then looked at possible fonts we could use for our title, on the trailer and posters. We liked the idea of our title being in a digital font because it suits the technological theme of the film and also fits into the new 'digital identity' that our target audience have.
Some examples of possible digital fonts:
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